Free download

The Google Search & Meta launch kits I use on client accounts. Free.

Skip weeks of trial and error. Get the structure, templates and checklists to launch campaigns properly from day one.

  • Instant delivery by email
  • Built from 7+ years of paid media
  • Works for any budget

Send me the free kits

Google Search and Meta Ads launch kits, sent to your inbox in a minute.

Free. You'll also get a few emails with PPC tips and offers; unsubscribe any time. See the privacy policy.

What you get

Two complete launch kits

Free

Google Search Launch Kit

Everything to launch a Search campaign properly the first time.

  • Campaign strategy and account structure
  • Keyword research and match type plan
  • Ad copywriting templates
  • Quality Score optimisation
  • Pre-launch checklist
Free

Meta Ads Launch Kit

A clear, funnel-based way to set up Meta campaigns that can scale.

  • Funnel-based audience strategy
  • Choosing the right campaign objective
  • Creative specs and formats
  • Pixel set-up
  • Bidding frameworks
Who it's for

Built for people who launch campaigns

Freelancers

A repeatable set-up for every new client.

In-house marketers

Launch with confidence without hiring an agency.

Business owners

Know what good looks like before you spend.

Testimonials

What people I've worked with say

"An immediate impact and a guiding hand on the account.""Since joining the account Dante made an immediate impact, picking up internal processes and the client's goals very quickly. His understanding of DV360 & CM360 meant tasks were completed quickly and efficiently. His strategic insights have been insightful and a guiding hand on the account."
BL
BrainlabsAccount Lead
"Singled out by the client as a star.""Dante, I wanted to congratulate you for being singled out by the client as a star. Her praise was well deserved and you worked incredibly hard for them. When a client singles someone out for praise, it should be echoed internally."
HL
Hunterlodge AdvertisingDirector
"One of the best PPC specialists I've met in almost 20 years.""Dante is dedicated, hardworking and extremely accurate. He's adept at demystifying complex technical information. He's no stranger to difficult, fast-moving PPC campaigns, including six-figure university clearing campaigns. I've worked in this industry for almost 20 years and have only met a couple of people as good as he is."
HP
Havas PeopleSenior Biddable Manager

Questions

Is it really free?

Yes. Enter your email and the kits arrive straight away. No card needed.

What format are the kits?

Styled PDF guides with checklists and templates you can use straight away.

Will you email me?

Yes, a short series of practical PPC tips, plus occasional offers for my paid products. Unsubscribe any time with one click.

I've already bought the kits. What now?

Thank you! Reply to any of my emails and I'll send you a credit towards the Control Kit or Claude Skills Pack.

Get the free kits