Free Google Search & Meta launch kits

Launch PPC campaigns the way a senior specialist would.

Get the frameworks I use on six-figure accounts, free. Then take control of Google's automation and put Claude to work as your PPC analyst when you're ready.

  • 6+ years in paid media
  • Google, Meta, Microsoft, LinkedIn, TikTok
  • Worked with Brainlabs, Havas People, Hunterlodge

Get your free launch kits

Google Search and Meta Ads launch kits, sent to your inbox in a minute.

Free. You'll also get a few emails with PPC tips and offers; unsubscribe any time. See the privacy policy.

What's in the free kits

Two launch kits. No guesswork.

Poor structure is the most expensive mistake in paid media. These kits give you the set-up a senior specialist would use, step by step.

Free

Google Search Launch Kit

Everything to launch a Search campaign properly the first time.

  • Campaign strategy and account structure
  • Keyword research and match type plan
  • Ad copywriting templates
  • Quality Score optimisation
  • Pre-launch checklist
Free

Meta Ads Launch Kit

A clear, funnel-based way to set up Meta campaigns that can scale.

  • Funnel-based audience strategy
  • Choosing the right campaign objective
  • Creative specs and formats
  • Pixel set-up
  • Bidding frameworks
Go further

When you're ready for more

Each step builds on the last. Start free, and only pay for what you need.

Free

Launch Kits

Google Search and Meta set-up frameworks, delivered by email.

  • Account structure
  • Templates and checklists
Get them free
£49

AI Max / PMax Control Kit

Google is switching on automation for you. Find out if it's earning its keep, and take back control.

  • 23-page playbook
  • Diagnostic workbook
  • Meta Advantage+ chapter
See the Control Kit
From £149

Claude Skills Pack

Ten ready-to-use instruction sets that turn Claude into a senior PPC analyst for Google Ads and Meta.

  • Audits, triage, PMax, AI Max
  • Solo and Team licences
See the Skills Pack
Testimonials

Trusted by agencies and brands

"An immediate impact and a guiding hand on the account.""Since joining the account Dante made an immediate impact, picking up internal processes and the client's goals very quickly. His understanding of DV360 & CM360 meant tasks were completed quickly and efficiently. His strategic insights have been insightful and a guiding hand on the account."
BL
BrainlabsAccount Lead
"Singled out by the client as a star.""Dante, I wanted to congratulate you for being singled out by the client as a star. Her praise was well deserved and you worked incredibly hard for them. When a client singles someone out for praise, it should be echoed internally."
HL
Hunterlodge AdvertisingDirector
"One of the best PPC specialists I've met in almost 20 years.""Dante is dedicated, hardworking and extremely accurate. He's adept at demystifying complex technical information. He's no stranger to difficult, fast-moving PPC campaigns, including six-figure university clearing campaigns. I've worked in this industry for almost 20 years and have only met a couple of people as good as he is."
HP
Havas PeopleSenior Biddable Manager
Professional services

Prefer it done for you?

Hands-on management and consulting from a London-based senior PPC specialist.

PPC Account Audit & Strategy

A clear view of what's working, what's wasting budget and where the biggest opportunities are.

  • Campaigns, keywords, audiences and tracking
  • Prioritised quick wins
  • Ideal before scaling or handovers
Request an audit

Ongoing PPC Management

Day-to-day ownership of performance so you can focus on wider strategy.

  • Builds, restructures and optimisation
  • Continuous testing
  • Reporting tied to business goals
  • Direct clients and white-label agency support
Book a discovery call

Short-Term & Emergency Cover

A reliable senior specialist when you're short on capacity.

  • Holiday and parental-leave cover
  • Peak season (Black Friday, Clearing)
  • Media planning and launches
Book via YunoJuno

Start with the free kits

Set up your next Google Search or Meta campaign properly, in an afternoon.

Get the free launch kits