Google switched on automation for you. Here's how to take back control.
A diagnostic playbook and workbook for AI Max for Search, Performance Max and Meta Advantage+. Find out whether automation is earning its keep, and exactly what to do if it isn't.
- Features checked October 2026
- Instant download
- Free updates for 12 months
Automation stopped being opt-in
Auto-upgrades
From September 2026, Search campaigns using automatically created assets or campaign-level broad match are being upgraded to AI Max. Dynamic Search Ads follow from February 2027.
Hidden brand spend
AI Max and PMax can enter your brand auctions, take credit for sales you'd get anyway and make performance look better than it is.
New controls, little guidance
Brand settings, URL rules, text guidelines, channel priorities. Google keeps adding levers; this kit shows which ones matter and when.
A playbook, a workbook and three bonuses
The 23-page playbook
- What changed in 2026: the auto-upgrades and what they mean
- 15-minute triage: find automation you didn't choose
- AI Max for Search: the three features, the controls, keep or switch off
- Performance Max health check: channel mix and the "too-good ROAS" test
- Brand protection and incrementality: test designs that prove real value
- Inputs that steer automation: conversion data, signals, guidelines
- Meta Advantage+ and Andromeda: structure and creative diversity
- Decision trees and weekly routine: the same call, every time
The Diagnostic Workbook (.xlsx)
- Triage scorecard for up to 5 accounts
- AI Max verdict from your search terms export
- PMax channel mix and brand cannibalisation checks
- Incrementality calculator
- Meta creative diversity check
- Decision log with review dates
Included free
- PPC Optimisation Guide + templates
- Brand Safety Handbook
- Daily Budget Pacing Doc
Built to be used, not just read
Freelancers and in-house teams
For anyone running Google Ads or Meta who wants to decide what automation does, rather than letting it decide. It assumes you know your way around both platforms.
One-off · Instant download · Free updates for 12 months
Get the Control KitDigital download: no refunds once your files are delivered.
Written by a senior specialist agencies rely on
Questions
Is this up to date?
Every platform feature was checked against Google and Meta announcements on 15 October 2026. Buyers get updated editions free for 12 months.
Do I need special tools?
No. The workbook runs in Excel or Google Sheets. You paste in standard exports from Google Ads and Meta.
Is it for beginners?
It's for people who already run campaigns. If you're starting out, get the free launch kits first.
Can my team use it?
One purchase covers one person. Email me for a team licence.
Can I get a refund?
Because this is a digital download you get instantly, all sales are final and we don't offer refunds. If a file doesn't work, email me and I'll fix it.