PPC Claude Skills Pack

A senior PPC analyst on every account.

Ten ready-to-use Claude instruction sets for Google Ads and Meta. Audits, triage, search terms, PMax, AI Max, Advantage+, pacing, ad copy and landing pages, done the same rigorous way every time.

  • Works with your connectors or plain CSV exports
  • Read-only by default
  • Free updates for 12 months
Skills Pack guide cover
How it works

Set up once. Run any check in one line.

1

Create a Claude Project

One per account. Add the account context file and the prompts.

2

Give it your data

Connected mode pulls from Google Ads or Meta. Export mode uses a CSV you download.

3

Ask in plain English

"Run the PMax health check for the last 30 days." Get a verdict, the evidence and copy-paste fixes.

What's included

The 10 prompts

Each is a complete instruction set with the method, thresholds and output format built in.

01

Google Ads Account Audit

Senior-level audit ending in a ranked priority list

02

Performance Triage

Finds breakage, explains changes, weekly reviews

03

Search Terms & Negatives

Keep, promote, negate or watch every term

04

PMax Health Check

Scale, keep, fix or cut, with brand cannibalisation tested

05

AI Max Control

Keep, restrict or switch off AI Max per campaign

06

Meta Advantage+ Auditor

Structure, creative diversity, fatigue, signals

07

Budget Pacing

Month-end forecast and new daily budgets

08

RSA Ad Copy Builder

15 headlines, 4 descriptions, characters counted

09

Landing Page Check

Scores the page and ranks the fixes

10

Business Context Builder

Turns a website into your account context

Example output

Clear verdicts, with the evidence

Every prompt ends in a decision you can act on and explain, not a wall of observations. This example uses illustrative numbers.

  • States the date range and data source every time
  • Flags thin data instead of guessing
  • Copy-paste negative lists and change tables

AI Max Control · last 30 days (illustrative)

CampaignCPA ratioBrand leakVerdict
Implants1.08×4%KEEP
Invisalign1.35×16%RESTRICT
Whitening1.92×9%SWITCH OFF
Pricing

Choose your licence

One-off payment. Free updates for 12 months.

Solo

For freelancers and specialists

£149

1 person

  • All 10 prompts as ready-to-use files
  • Setup guide (PDF)
  • Account context template
  • Free updates for 12 months
  • Bonus: LinkedIn, YouTube and Display launch kits
  • Bonus: Search Build Template
Get Solo · £149

Digital download: no refunds once your files are delivered.

Team

For in-house teams and agencies

£399

Up to 5 people in one organisation

  • Everything in Solo
  • Team licence for up to 5 people
  • Invoice for your finance team
  • Set it up once and share with your team
Get Team · £399

Digital download: no refunds once your files are delivered.

Questions

Which Claude plan do I need?

The prompts work in any Claude chat. A paid Claude plan (Pro or above) is recommended for the usage that full audits need.

Do I need to connect my ad accounts?

No. Connected mode needs a Google Ads or Meta connector for Claude. Export mode works from standard CSV downloads, so it suits teams with locked-down accounts.

Will Claude change my campaigns?

No. Every prompt is read-only. Claude recommends changes as tables and lists, and must get your explicit yes before any change if a connector allows it.

Can I use it for client accounts?

Yes. Use it on any account you manage. You can't share or resell the prompts themselves.

How do updates work?

Google and Meta change often. Updated prompt files are emailed to buyers free for 12 months.

Can I get a refund?

Because this is a digital download you get instantly, all sales are final and we don't offer refunds. If a file doesn't work, email me and I'll fix it.